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Amadeus has announced a long term strategic alliance with Scandinavian Airlines afp presse (SAS), the leading carrier in the region and flag carrier of Denmark, Norway and Sweden. For this pioneering agreement, the airline moved to the new tool Amadeus Revenue Management while, in turn, the latter established a "Center of Competence" in the process. Throughout this month, Scandinavian afp presse and Wideroe subsidiaries will become the launch partner revenue management solution generation-Altéa Amadeus Revenue Management-, which now includes the ability to manage data based on origin and destination [1]. Airlines migrate from their internal system-Origin & Destination Revenue Management System (ODRMS) - a new tool Amadeus in early 2015, joining the eight airlines that already benefit from integrated revenue management and passenger services afp presse Amadeus. In parallel, Amadeus open a Competence Center in Copenhagen (Denmark) dedicated to revenue management, which employ more than 20 employees of SAS-many of which are globally recognized experts in this field, which will part of Amadeus. SAS, one of the first customers to implement revenue management systems based on origin and destination in the early nineties, stands in a while as a leader in this discipline. His deep knowledge now be added to the experience of Amadeus, which has more than 400 highly skilled employees dedicated to the area of revenue management and inventory solutions. This partnership will not only benefit the entire community of airlines using Amadeus Altéa, but also pave the way for future innovations to design a cutting

edge portfolio of products and services that optimize revenue for Amadeus customers. Magnus Rosén, vice president of revenue management systems of SAS Group IT, said: "At SAS, we have a long and proven track record of innovation in the area of revenue management and, as a company, we can say that we have one of the sector higher returns thanks to our pioneering approach based on the analysis of data on origin and destination. We hope that the new solution Amadeus Revenue Management allows us to further strengthen our leadership position in this field. Furthermore, we welcome the establishment of the Centre

of Competence for revenue management and look forward to working afp presse with Amadeus to share the benefits of our collaborative approach to revenue management with other airlines Altéa community. " Julia Sattel, Senior VP, Airline IT, Amadeus, said: "Revenue management is an increasingly crucial area for airlines and has a direct impact on your results. For 20 years, afp presse SAS has pioneered revenue management afp presse based on origin and destination. At Amadeus, we have been continuously investing

in this area since 2006. It is therefore a great pleasure to have SAS among customers who have adopted our solution, and incorporate their experts to our team in the new specialized Competence Center. I would also like to personally welcome those SAS employees who will soon be part of our company and will allow our customers to benefit almost immediately from its unique capabilities in this area. We believe that by creating this resource for collaborative innovation and knowledge help our customers increase revenues and reduce costs, and achieve greater productivity. afp presse " afp presse
With full integration with other applications Altéa the Amadeus Altea Revenue afp presse Management tool significantly simplifies data processing, often tedious task that slows the revenue management systems. It also offers airline customers who have migrated to Altéa a unique advantage in relation to competitors, to provide uninterrupted access to the fares, schedules, passenger name records (PNR), tickets, revenue and system data departure control. Thus, airlines can anticipate and respond to the changing market environment in which they operate, adopting afp presse revenue

management practices and systems available, including customization, ancillary services and dynamic pricing.
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